Pengaruh Industri, Pangsa Pasar Dan Web Traffic Terhadap Kinerja Perbankan Di Indonesia
Keywords:
kinerja keuangan, pangsa pasar, ROE, struktur undustri, web traffic
Abstract
Tujuan penelitian ini adalah untuk menguji secara empiris mengenai hubungan struktur industri, pangsa pasar, dan web traffic terhadap kinerja keuangan perusahaan pada industri perbankan di Indonesia. Penelitian ini menggunakan metode analisis data SEM-PLS menggunakan smartPLS. Data yang digunakan dalam penelitian ini adalah data sekunder dengan teknik pengambilam sampel menggunakan convenient sampling method, yang berjumlah 113 bersumber pada laporan keuangan bank yang ada di Indonesia dari laporan tahunan perusahaan yang diakses melalui situs resmi perbankan tersebut dan atau laporan keuangan bank yang ada di OJK tahun 2019. Hasil penelitian menunjukkan konsistensi baik menggunakan SEM-PLS maupun uji regresi linier berganda dapat disimpulkan bahwa masing-masing variabel yaitu: total asset, BUKU bank tipe bank, dan web traffic yang memiliki pengaruh secara signifikan terhadap pangsa pasar, dimana hanya variable total asset yang memiliki arah pengaruh positif terhadap pangsa pasar, sedangkan variable yang lain yaitu tipe bank, BUKU bank dan web traffic berpengaruh negatif terhadap pangsa pasar. Hasil penelitian juga menunjukkan bahwa kinerja keuangan perbankan yang diukur menggunakan ROE dipengaruhi secara signifikan oleh pangsa pasar dengan arah positif.
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Wihana, J,K. (2008). Ekonomi Industri, Yogjakarta: BPFE Yogjakarta.
Baron, R.M. & Kenny, D.A. (1986), “The Moderator-Mediator Variable istinction in Social
Psychological Research: Conceptual, Strategic, and Statistical Considerations”, Journal of Personality and Social Psychology,
Belkhaoui, Samir & Lakhal, Lassaad & Lakhal, Faten & Hellara, Slaheddine. (2014). Market structure, strategic choices and bank performance: a path model. Managerial Finance. 40. 538-564. 10.1108/MF-07-2013-0183.
Besanko, d, dranove, d, shanley, m, and schaefer, S. (2010), Economics of strategy, 5th Edition, John Wiley and Son, Singapore
Brin, S. and Page, L. (1998), “The anatomy of a large-scale hypertextual web search engine” Computer Networks and ISDN Systems, Vol. 30 Nos 1-7.
Callaway, S. and Hamilton, R. (2008), “Managing disruptive technology: internet
banking ventures for traditional banks”, International Journal of Innovation and Technology Management, Vol. 5 No. 1, pp. 55-79.
Carlson, J., Furst, K., Lang, W. and Nolle, D. (2001), “Internet banking: market
developments and regulatory issues”, paper presented to Society of Government Economists Conference 2000, Washington, DC, November 17, available at: www.occ.treas.gov/netbank/SGEC2000.pdf
Ciciretti, Rocco & Hasan, Iftekhar & Zazzara, Cristiano. (2009). Do Internet Activities Add Value? Evidence from the Traditional Banks. Journal of Financial Services Research. 35. 81-98. 10.1007/s10693-008-0039-2.
Clark, Bruce. (2001). A summary of thinking on measuring the value of marketing. Journal of Targeting, Measurement and Analysis for Marketing. 9. 357-369. 10.1057/palgrave.jt.5740026.
Cravens, D.W. (2000), Strategic Marketing, 6th ed., McGraw-Hill, Boston, MA.
Cravens, D.W., Merrilees, B. and Walker, R.H. (2000), Strategic Marketing Management for the Pacific Region, McGraw-Hill, Sydney
DeYoung, Robert & Lang, William & Nolle, Daniel. (2007). How the Internet affects output and performance at community banks. Journal of Banking & Finance. 31. 1033-1060. 10.1016/j.jbankfin.2006.10.003.
Egland, K., Furst, K., Nolle, D. and Robertson, D. (1998), “Banking over the internet”
Quarterly Journal, Vol. 17 No. 4, Office of the Comptroller of the Currency.
Furst, Karen and Lang, William W. and Nolle, Daniel E., Internet Banking: Developments and Prospects (September 1, 2000). Office of the Comptroller of the Currency Economic and Policy Analysis Working Paper No. 2000-9, Available at SSRN: http://dx.doi.org/10.2139/ssrn.1988503
Hernando, Ignacio & Nieto, Maria. (2006). Is the Internet Delivery Channel Changing Banks Performance? The Case of Spanish Banks. SSRN Electronic Journal. 10.2139/ssrn.930563.
Hulland, J. (1999). “Use of Partial Least Square (PLS) in Strategic Management Research: A Review of Four Recent.” Strategic Management Journal, 20(2):195.
IRFS. (2014). Summaries of International Financial Reporting Standards.
https://www.iasplus.com/en/standards/ias/ias1
Jain, S.C. (1997), Marketing Planning and Strategy, 5th ed., South-Western
College Publishing,Cincinnati, OH
Khmarskyi, V.Y. & Pavlov, Roman. (2017). Relation between marketing expenses and bank’s financial position: Ukrainian reality. Benchmarking: An International Journal. 24. 903-933. 10.1108/BIJ-02-2016-0026
Mora, Rodolfo & Benitez, Mario. (2009). Profitability, Concentration and Efficiency in the Mexican Bank System. El Trimestre económico. 76. 237-263
Mullineaux, D.J. and Pyles, M.K. (2010), "Bank marketing investments and bank performance", Journal of Financial Economic Policy, Vol. 2 No. 4, pp. 326-345. https://doi.org/10.1108/17576381011100856
Sriram, Ram & Krishnan, Gopal. (2003). The Value Relevance of IT Investments on Firm Value in the Financial Services Sector. IRMJ. 16. 46-61. 10.4018/irmj.2003010104.
Sullivan, D. (2002), “Google tops in ‘search hours’ ratings”,
available at: http://searchenginewatch.com/sereport/02/05-ratings.html
Porter, M.E. (1980) "From Competitive Advantage to Corporate Strategy",
Harvard Business Review, May/June 1987
Thelwall, M., Vaughan, L., & Björneborn, L. (2005). Webometrics. In B. Cronin (Ed.), Annual Review of Information Science and Technology, volume 39, p. 81 – 135
Thompson, A.A., Gamble, J.E., and A. J. Strickland (2010), Crafting and Executing Strategy: Concept and Cases, 17th Edition, McGraw-Hill, Singapore.
Vaughan, Liwen & Yang, Rongbin. (2013). Web Traffic and Organization Performance Measures: Relationships and Data Sources Examined. Journal of Informetrics. 7. 699–711. 10.1016/j.joi.2013.04.005.
Wihana, J,K. (2008). Ekonomi Industri, Yogjakarta: BPFE Yogjakarta.
Published
2020-12-31
How to Cite
fadly, muhtad, & Dias Setianingsih. (2020). Pengaruh Industri, Pangsa Pasar Dan Web Traffic Terhadap Kinerja Perbankan Di Indonesia. Jurnal Manajemen Dan Keuangan, 9(3), 305-319. https://doi.org/10.33059/jmk.v9i3.2730
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