Strategi Pengembangan Bisnis Ukm Di Sentra Ukm Fashion Bulak Timur, Kota Depok
Keywords:
Bisnis, UKM, Strategi, IE, SWOT
Abstract
Penelitian ini bertujuan untuk merumuskan strategi pengembangan bisnis UKM di Sentra UKM Fashion Kota Depok. Penelitian dilakukan dengan pendekatan kualitatif deskriptif. Teknik analisis menggunakan analisis situasi internal-ekternal, penggabungan dengan menggunakan matriks IE, dan perumusan strategi dengan menggunakan SWOT. Serangkaian analisis situasi terhadap lingkungan bisnis dan penggabungan menggunakan matrik IE diperoleh pemahaman bahwa UMKM fashion kota depok berada pada kuadran ke-2 di matrik IE dengan rekomendasi strategi umum pertahankan dan pelihara (hold and maintenance). Sedangkan analisis menggunakan SWOT diperoleh beberapa rekomendasi strategi yang lebih spesifik yakni citra perusahaan dimata konsumen, memperkuat kapabilitas digital, memperkuat jaringan yang sudah ada dan menambah jaringan baru dengan berbagai macam pihak, meningkatkan modal kerja untuk pembiayaan operasional dan memperluas distribusi, peningkatan Kualitas SDM perusahaan dan pengembangan karyawan, memperluas pasar yang sudah ada, melakukan perencanaan produksi dan efisiensi biaya
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Bounfour, A. (2016). Digital Futures, Digital Transformation: From Lean Production to Acceluction. In Springer International Publishing.
Collings, D. G., & Mellahi, K. (2009). Strategic talent management: A review and research agenda. Human Resource Management Review. https://doi.org/10.1016/j.hrmr.2009.04.001
Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75–87. https://doi.org/10.1002/smj.4250100107
Govori, A. (2013). Factors affecting the growth and development of SMEs: Experiences from Kosovo. Mediterranean Journal of Social Sciences. https://doi.org/10.5901/mjss.2013.v4n9p701
GÜREL, E. (2017). SWOT ANALYSIS: A THEORETICAL REVIEW. Journal of International Social Research. https://doi.org/10.17719/jisr.2017.1832
Lyver, M. J., & Lu, T. J. (2018). Sustaining innovation performance in SMEs: Exploring the roles of strategic entrepreneurship and IT capabilities. Sustainability (Switzerland). https://doi.org/10.3390/su10020442
Mithas, S., Ramasubbu, N., & Sambamurthy, V. (2011). How Information Management Capability Influences Firm Performance. MIS Quarterly, 35(1), 137-A15. https://doi.org/10.2307/23043496
Parida, V., Oghazi, P., & Cedergren, S. (2016). A study of how ICT capabilities can influence dynamic capabilities. Journal of Enterprise Information Management, 29(2), 179–201. https://doi.org/10.1108/JEIM-07-2012-0039
Porter, M. E. (1996). What Is Strategy? Harvard Business Review, 74(6), 61–78. https://doi.org/10.1098/rspb.2008.0355
Qosasi, A., & Permana, E. (2017). Pemanfaatan wadah berbagi pengetahuan untuk membangun brand aura umkm fashion di jakarta. Prosiding Seminar Nasional Ekonomi Dan Bisnis (SNEBIS), 1(1).
Rainey, D. L., & Rainey, D. L. (2012). Strategic management: Formulation and implementation. In Enterprise-Wide Strategic Management. https://doi.org/10.1017/cbo9780511805943.008
Rogers, A. (2017). Global media literacy in a digital age: Teaching beyond borders. International Review of Education. https://doi.org/10.1007/s11159-016-9600-7
Sabherwal, R. (1999). The Relationship Between Information System Planning Sophistication and Information System Success: An Empirical Assessment. Decision Sciences. https://doi.org/10.1111/j.1540-5915.1999.tb01604.x
Sambamurthy, Bharadwaj, & Grover. (2003). Shaping Agility through Digital Options: Reconceptualizing the Role of Information Technology in Contemporary Firms. MIS Quarterly, 27(2), 237. https://doi.org/10.2307/30036530
Sudaryanto, Ragimun, & Wijayanti, R. R. (2014). Strategi Pemberdayaan UMKM Menghadapi Pasar Bebas Asean. Www.Kemenkeu.Go.Id, 1–32. http://www.perpustakaan.depkeu.go.id/FOLDERJURNAL/2014_kajian_pkem_Strategi Pemberdayaan UMKM.pdf.
Teece, D. J., Pisano, G., & Shuen, A. (2007). MANAGEMENT. Strategic Management Journal,.
Teece, D. J., Pisano, G., & Shuen, A. (2009). Dynamic capabilities and strategic management. In Knowledge and Strategy. https://doi.org/10.1142/9789812796929_0004
Wang, F. (2020). Digital marketing capabilities in international firms: a relational perspective. International Marketing Review. https://doi.org/10.1108/IMR-04-2018-0128
Westerman, G. (2016). Why digital transformation needs a heart. In MIT Sloan Management Review. https://doi.org/10.7551/mitpress/11645.003.0019
Wiesböck, F., & Hess, T. (2018). Understanding the Capabilities for Digital Innovations from a Digital Technology Perspective. LMU Munich, Munich School of Management Institute for Information Systems and New Media.
Published
2022-05-01
How to Cite
Permana, E., & Herlan, H. (2022). Strategi Pengembangan Bisnis Ukm Di Sentra Ukm Fashion Bulak Timur, Kota Depok. Jurnal Manajemen Dan Keuangan, 11(1), 20-35. https://doi.org/10.33059/jmk.v11i1.4368
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