Analisis Literasi Keuangan Terhadap Keberlangsungan Usaha Kuliner Kota Medan
Keywords:
keberlangsungan usaha, literasi keuangan, UKM kuliner.
Abstract
Penelitian bertujuan untuk menganalisis literasi keuangan terhadap keberlangsungan usaha kuliner. Subjek penelitian merupakan usaha kuliner khas dan beroperasi lebih dari 5 tahun di Kota Medan, sehingga diperoleh 30 usaha kuliner. Pengujian menunjukkan bahwa literasi keuangan berpengaruh terhadap keberlangsungan usaha kuliner. Para manajer dan karyawan memahami pentingnya literasi keuangan dalam strategi pengembangan usaha. Sikap dan perilaku literasi yang ditunjukkan oleh mereka diatas rata-rata untuk menunjang keberlangsungan usaha. Literasi keuangan yang tepat dan baik memberikan dampak keberlansungan usaha kuliner yang masih tetap dapat bersaing dipasar dalam waktu yang cukup lama, sehingga para pelaku usaha kuliner masih tetap eksis sampai saat ini.
References
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Byrne, A. 2007. Employee saving and investment decision and defined contribution pension plans : Survey evidence from the U.K. Financial Services Review 16.
Dalimunthe, M. B. 2017. Keunggulan Bersaing Melalui Orientasi Pasar dan Inovasi Produk. Jurnal Konsep Bisnis dan Manajemen. Vol. 3 No. 1. Hal: 18-31.
Dalimunthe, M. B., Panggabean, F. Y. 2016. Maximazing Revenue and Competitive Advantage of Small and Medium-Sized Enterprises in Binjai: A Community Service Study. International Conference on Education for Economics, Business, and Finance (ICEEBF). Fakultas Ekonomi. Universtas Negeri Malang.
Dalimunthe, M. B., Zati, M. R., Silaban, P. S. M. 2016. Faktor Prioritas Keunggulan Bersaing Kelompok Usaha Kelurahan Suka Maju. Prosiding Seminar Hasil dan Expo Hasil Pengabdian Kepada Masyarakat. LPM Universitas Negeri Medan. Hal: 248-257.
Day, G. S., dan Wensley, R. 1988. Assessing advantage: A framework for diagnosing competitive superiority. Journal of Marketing. 52, 1-20.
Draxler, A., Fischer, G., dan Schoar, A. 2014. Keeping it simple: Financial literacy and rules of thumb. American Economic Journal: Applied Economics. Vol. 6 No. 2. Hal: 1-31.
Hudson, M., A. Smart dan M. Bourne. 2001. Theory and practice in SME performance measurement systems. International Journal of Operations & Production Management. Vol. 21 No. 8. Hal: 1096-1115.
Kholilah, Naila Al dan Iramani, Rr . 2013. Studi Financial Management Behavior pada Masyarakat Surabaya. Journal of Business and Banking. Vol. 3 No. 1. Hal: 69-80.
Laily, N. 2013. Pengaruh literasi keuangan terhadap perilaku mahasiswa dalam mengelola keuangan. Journal of Accounting and Business Education. Vol. 1 No. 4.
Marsh, Brent A. 2006. Examining the personal finanial attitudes, behavior and knowledge levels of first-year and senior students at Baptist Universities in the State of Texas. Bowling Green State University.
Muraga, K.P, dan John, N. 2015. Effects of financial literacy on performance of youth led entreprises: a case of equity group foundation training program in Kiambu county. International Journal of Social Sciences Management and Entrepreneurship. Vol. 2 No.1. Hal: 218-231.
Otoritas Jasa Keuangan. 2013. Literasi Keuangan. https://www.ojk.go.id/id/kanal/edukasi-dan-perlindungan-konsumen/Pages/Literasi-Keuangan.aspx, diakses pada 06 Nopember 2018.
Rahayu, A. Y. dan Musdholifah. 2017. Pengaruh Literasi Keuangan Terhadap Kinerja dan Keberlanjutan UMKM di Kota Surabaya. Jurnal Ilmu Manajemen. Vol. 5 No.3. Hal: 1-7.
Sekaran, Uma. 2006. Metodologi Penelitian untuk Bisnis. Edisi 4. Buku 2. Alih Bahasa: Kwan Men Yon. Jakarta: Salemba Empat.
Segara, T. 2017. Strategi Nasional Literasi Keuangan Indonesia (Revisit 2017). Jakarta: Otoritas Jasa Keuangan.
Widayanti, R. Damayanti, R. Marwanti, F. 2017. Pengaruh Financial Literacy Terhadap Keberlangsungan Usaha (Business Sustainability) Pada UMM Desa Jatisari. Jurnal Ilmiah Manajemen dan Bisnis. Vol. 18 No. 2. Hal: 153-163.
Published
2018-12-21
How to Cite
Panggabean, F. Y., Dalimunthe, M. B., Aprinawati, A., & Napitupulu, B. (2018). Analisis Literasi Keuangan Terhadap Keberlangsungan Usaha Kuliner Kota Medan. Jurnal Manajemen Dan Keuangan, 7(2), 139. https://doi.org/10.33059/jmk.v7i2.872
Section
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