Jurnal Samudra Ekonomi dan Bisnis

Peran Pengetahuan, Kepercayaan dan Keterlibatan Merek terhadap Keputusan Pembelian Produk Halal di Indomaret

Muh. Farrel Geovani, Syamsul Bahri Dg. Parani, Ponirin Ponirin, Sri Wanti — Wed, 30 Sep 2026 14:53:08 +0000

This study aims to examine the effect of knowledge, trust, and brand involvement on purchasing decisions for halal-labeled products at Indomaret stores in Palu City. A quantitative research approach was employed using a non-probability sampling design, specifically the purposive sampling technique, involving 80 respondents as participants. Hypothesis testing and the coefficient of determination (R²) were carried out using SPSS version 25 software. The results of this study indicate that simultaneously, knowledge, trust, and brand involvement have a significant influence on purchasing decisions for halal-labeled products at Indomaret in Palu City. In addition, partially, knowledge, trust, and brand involvement have a significant influence on purchasing decisions for halal-labeled products at Indomaret in Palu City.

Pengelolaan Wakaf melalui Uang dengan Akad Mushtarak dalam Pemberdayaan Ekonomi di Yayasan Wakaf Tani Surabaya

Nur Faizah, Siti Kalimah, Mustofa Mustofa, Hanafi Adi Putranto — Sat, 26 Sep 2026 03:37:08 +0000

This study aims to analyze the management of waqf through money with a mushtarak contract for economic empowerment at Yayasan Wakaf Tani Surabaya. This study uses a descriptive qualitative approach through interviews, observation, and documentation. Data were analyzed using the Miles and Huberman model. The results show that waqf through money management applies POAC functions (planning, organizing, actuating, and controlling) in developing Dombaland and Glamping. The management contributes to economic empowerment through job creation and community involvement in productive economic activities. However, empowerment remains limited to job opportunities and has not fully achieved community economic independence. This finding indicates a gap between waqf asset productivity and the depth of economic empowerment. Strengthening capacity, business assistance, and productive partnerships is needed to sustain waqf benefits.

Analisis Rantai Nilai dan Strategi Hilirisasi Produk Unggulan UMKM di Desa Wisata Kampung Tajur Purwakarta

Asep Hermawan, Imas Widowati, Dedy Setyo Oetomo — Wed, 23 Sep 2026 17:05:38 +0000

This study aims to develop a value chain analysis (VCA) model as a basis for formulating downstreaming strategies for micro, small, and medium-sized enterprises (MSMEs) in the tourism village of Kampung Tajur, Purwakarta. The study employed a descriptive-analytical approach using a case study method of 12 MSMEs. The analysis was conducted by mapping nine value chain activities, applying Likert-scale assessments, analyzing Hayami value added, marketing margins, the location quotient (LQ), and the exponential comparison method (MPE). The results show an average VCA score of 2.53, with seven dimensions identified as bottlenecks, particularly technology and innovation (2.07), procurement and networking (2.13), and outbound logistics (2.33). The culinary sector was identified as a leading sector, with an LQ of 3.75, while woven crafts were prioritized for downstreaming based on the MPE results. The study produces a conceptual VCA–downstreaming model at technology readiness level (TRL) 3 as a basis for developing MSME downstreaming strategies based on local tourism potential.

Implementasi Marketing Intelligence melalui Program One Solution dalam Meningkatkan Penjualan Pelumas Industri PT Pertamina Patra Niaga Kalimantan

Tue, 22 Sep 2026 16:05:23 +0000

This study aims to analyze the implementation of marketing intelligence through the One Solution Program in improving industrial lubricant sales at PT Pertamina Patra Niaga Regional Kalimantan. A qualitative approach using a case study method was employed. The findings indicate the main causes of low lubricant sales were customers’ existing partnerships with competitors and limited market penetration strategies. The One Solution Program implemented through collaboration with PT Prima Wiguna Parama, PT Pertamina Lubricants, and PT Elnusa, improved distribution efficiency and service quality, resulting in lubricant sales of 670,540 liters and IDR 27.18 billion in revenue. The study concludes that this strategy effectively enhances sales performance, supports KPI achievement, and offers strong replication potential across operational regions.

How Green Human Resource Management Enhances Sustainable Performance: Organizational Green Culture and Top Management Support

Rosyid Nurrohman, Muhammad Syah Angha Alfathir — Tue, 22 Sep 2026 03:10:49 +0000

This study examines the effect of green human resource management (GHRM) on environmental and social performance, with organizational green culture (OGC) as a mediator and top management support (TMS) as a moderator. Data from 197 respondents at a manufacturing company in East Kalimantan were analyzed via PLS-SEM in SmartPLS. Results show GHRM significantly affects OGC, environmental performance, and social performance, though negatively for the latter. OGC significantly influences environmental but not social performance, and does not mediate the GHRM-performance relationship. TMS does not moderate the OGC-performance relationships. These findings indicate that strengthening GHRM practices directly, rather than through organizational culture or top management support, is the more critical driver of corporate sustainability.

Analisis Value Chain Upgrading Komoditas Kakao melalui Strategi Branding dan Diferensiasi Produk di Sabang

Sat, 19 Sep 2026 11:21:21 +0000

Sabang cocoa has distinctive terroir potential, yet its production and cultivated area have declined over the past five years, with most beans still sold unfermented at low value. This qualitative study maps the value chain (Value Chain Analysis or VCA) and identifies value-upgrading opportunities (Value Chain Upgrading or VCU) through in-depth interviews with farmers, collectors, processing SMEs, and the Sabang Agriculture Office, supported by source triangulation. Results show a fermentation price premium of 200 percent, yet realized only through direct farmer–SME channels, not through general collectors. An organic functional upgrading pattern emerged, with SMEs acting as quality collectors. The study formulates a branding strategy grounded in the 7-P marketing mix and consumer agency perspective, recommending wider fermentation incentives and formalization of Geographical Indication as a long-term branding instrument.

Customer Relationship-Building Behavior and Policy Renewal Intention: The Mediating Roles of Trust and Customer Engagement

Rafinko Anggriawan, Yudo Anggoro — Thu, 17 Sep 2026 14:34:42 +0000

This study examines the effect of customer relationship-building behavior (CRBB) on policy renewal intention through the mediating roles of trust and customer engagement among customers of PT Jasa Raharja Putera's JP-ASTOR motor vehicle insurance product. Using a quantitative approach, data were collected from 152 active policyholders and analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that CRBB positively influences trust and customer engagement. trust positively affects customer engagement and policy renewal intention, while customer engagement also enhances policy renewal intention. Furthermore, trust and customer engagement mediate the relationship between CRBB and policy renewal intention. These findings highlight the importance of relationship-building behaviors in strengthening customer relationships and encouraging long-term policy renewal.

Pengaruh Work-Life Balance, Stres Kerja, dan Beban Kerja terhadap Turnover Intention pada Karyawan PT. Bahari Makmur Sejati

Thu, 28 May 2026 13:54:26 +0000

This study aims to analyze the influence of work-life balance, job stress, and workload on turnover intention among employees of PT. Bahari Makmur Sejati. This quantitative-associative study used a questionnaire distributed to 100 respondents selected through a purposive sampling technique. Data were analyzed using multiple linear regression with the help of SPSS. The results showed that work-life balance, job stress, and workload partially had a significant effect on turnover intention. Job stress was the most dominant variable in influencing turnover intention. However, the coefficient of determination value indicates that the model's ability to explain turnover intention is still relatively low, indicating that other factors outside the model also influence this variable. This study is expected to serve as a basis for companies in formulating strategies to minimize turnover intention.

Pengaruh Lifestyle, Self Control dan Pendapatan terhadap Perilaku Konsumtif melalui Literasi Keuangan sebagai Variabel Intervening

Dyah P. S Ajeng , Trisnia Widuri, Umi Nadhiroh — Tue, 26 May 2026 10:21:34 +0000

This study used financial literacy as a mediating variable to examine how lifestyle, self-control, and income influence consumer behavior. One hundred respondents were selected as a sample using a purposive sampling technique. The results showed that consumer behavior was not influenced by lifestyle, but by self-control, income, and financial literacy. Empirical results also found that financial literacy was not influenced by lifestyle, financial literacy did not change due to self-control, and income had a significant influence on financial literacy. Furthermore, financial literacy as an intervening variable was proven to not affect lifestyle or self-control on consumer behavior, but it was shown to influence the role of income on consumer habits.

Pengaruh Pertumbuhan Populasi terhadap Indeks Pembangunan Manusia: Bukti Empiris Peringatan Dini dari Enam Negara Berkembang di Asia

Septyan Tri Andika, Dini Yuniarti — Sun, 24 May 2026 13:47:49 +0000

This study examines the determinants of the Human Development Index (HDI) in six developing countries in Asia during the period 1996–2024 using annual panel data obtained from the UNDP and the World Bank, including GDP per capita, population growth, trade openness, and telecommunications infrastructure. The model used a two-way fixed-effects approach, with tests for heteroscedasticity, robustness, and autocorrelation. The results indicate that GDP per capita, trade openness, and telecommunications infrastructure have a significant positive effect on the HDI, while population growth has a non-significant negative effect, suggesting that population growth does not directly and significantly reduce or improve the quality of human development. Economic crises show a non-significant positive effect on the HDI. These findings indicate that economic growth, trade integration, and the strengthening of digital infrastructure are important factors in human development in developing countries.