BUMBU MIE ACEH HERITAGE: INOVASI KEMASAN DAN DIGITAL MARKETING UNTUK REVITALISASI KULINER TRADISIONAL ACEH BERBASIS PEMBERDAYAAN UMKM

Abstrak

Aceh has a rich culinary heritage, one of which is Mie Aceh, known for its strong and distinctive spice flavors. However, spice products produced by SMEs, such as the “Cek Din” Spice Milling business in Langsa City, are still sold in bulk without proper packaging and branding, resulting in low added value and competitiveness. This study aims to develop Mie Aceh spice products into more practical, hygienic, and high-value products through innovation in product formulation, packaging, and digital marketing.The methods used include developing product formulations (dry and wet spices), standardizing production processes, innovating modern packaging, and implementing digital-based marketing strategies. The activities were carried out collaboratively between students and SME partners.The results show that these innovations improve product shelf life, expand market reach, and increase economic value. In addition, branding and digital marketing strategies have proven effective in attracting modern consumers.In conclusion, the development of Bumbu Mie Aceh Heritage is economically feasible and has strong potential as a flagship product that not only increases SME income but also contributes to the sustainable preservation of Aceh’s culinary heritage