Citra Destinasi terhadap Kepuasan Pengunjung dan Niat Rekomendasi
Keywords:
Destination Image, Recommendation Intention, Satisfaction
Abstract
This study focuses on studying how the image of a destination from tourists that appears is related to tourist satisfaction and subsequently has the intention to recommend the place to others. Destination imagery is studied through three components – cognitive, affective, and unique. Findings from 170 samples through surveys and distributing questionnaires both online and offline to visitors to Batu City tourism objects which are then processed using the SEM-pls 3.0 method. The results reveal that affective image affects tourist satisfaction and post-visit behavior; the cognitive component had a significant effect on all constructs, except recommendation intentions, while unique image also affected tourist satisfaction and post-visit behavior.
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Zeng, F., Hu, Z., Chen, R., & Yang, Z. (2009). Determinants of online service satisfaction and their impacts on behavioural intentions. Total Quality Management and Business Excellence, 20(9), 953–969. https://doi.org/10.1080/14783360903181719
Bahthiar, R., & Hariadi, P. (2011). Analisis Pengaruh Kualitas Pelayanan Terhadap Niat Merekomendasikan Dan Mengulangi Kunjungan Yang Di Mediasi Oleh Kepuasan Pengunjung (Pemecahan Masalah Fenomena Bisnis Owabong). 14, 119–132.
Baloglu, S., Henthorne, T. L., & Sahin, S. (2014). Destination Image and Brand Personality of Jamaica: A Model of Tourist Behavior. Journal of Travel and Tourism Marketing, 31(8), 1057–1070. https://doi.org/10.1080/10548408.2014.892468
Beerli, A., & Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657–681. https://doi.org/10.1016/j.annals.2004.01.010
Brida, J. G., & Risso, W. A. (2008). The Contribution of Tourism to Economic Growth: An Empirical Analysis for the Case of Chile. European Journal of Tourism Research, 2(2), 178–185.
Chen, C. F., & Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. https://doi.org/10.1016/j.tourman.2006.07.007
Chi, G. (2005). A study of developing destination loyalty model. ProQuest Dissertations and Theses, July, 311-311 p. http://search.proquest.com/docview/305366467?accountid=14495%5Cnhttp://diana.uca.es:4550/resserv?genre=dissertations+&+theses&issn=&title=A+study+of+developing+destination+loyalty+model&volume=&issue=&date=2005-01-01&atitle=&spage=&aulast=Chi&sid=ProQ:ABI
De Nisco, A., Mainolfi, G., Marino, V., & Napolitano, M. R. (2015). Tourism satisfaction effect on general country image, destination image, and post-visit intentions. Journal of Vacation Marketing, 21(4), 305–317. https://doi.org/10.1177/1356766715577502
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hanif, A., Kusumawati, A., & Mawardi, M. (2016). Pengaruh Citra Destinasi terhadap Kepuasan Wisatawan serta Dampaknya terhadap Loyalitas Wisatawan. Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 38(1), 44–52.
Jaya, I. G. N. M., & Sumertajaya, I. M. (2008). Pemodelan Persamaan Structural dengan Partial Least Square. Semnas Matematika Dan Pendidikan Matematika 2008, 118–132.
Kim, D. J. (2012). An investigation of the effect of online consumer trust on expectation, satisfaction, and post-expectation. Information Systems and E-Business Management, 10(2), 219–240. https://doi.org/10.1007/s10257-010-0136-2
Kozak, M., Baloǧlu, Ş., & Bahar, O. (2010). Measuring destination competitiveness: Multiple destinations versus multiple nationalities. Journal of Hospitality Marketing and Management, 19(1), 56–71. https://doi.org/10.1080/19368620903327733
Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of Travel Research, 38(3), 260–269. https://doi.org/10.1177/004728750003800308
León-Carrion, J., Damas-López, J., Martín-Rodríguez, J. F., Domínguez-Roldán, J. M., Murillo-Cabezas, F., Barroso y Martin, J. M., & Domínguez-Morales, M. R. (2008). The hemodynamics of cognitive control: The level of concentration of oxygenated hemoglobin in the superior prefrontal cortex varies as a function of performance in a modified Stroop task. Behavioural Brain Research, 193(2), 248–256. https://doi.org/10.1016/j.bbr.2008.06.013
Marques, C., Vinhas da Silva, R., & Antova, S. (2021). Image, satisfaction, destination and product post-visit behaviours: How do they relate in emerging destinations? Tourism Management, 85(January), 104293. https://doi.org/10.1016/j.tourman.2021.104293
Önder, I., & Marchiori, E. (2017). A comparison of pre-visit beliefs and projected visual images of destinations. Tourism Management Perspectives, 21, 42–53. https://doi.org/10.1016/j.tmp.2016.11.003
Ozturk, U. A., & Gogtas, H. (2016). Destination attributes, satisfaction, and the cruise visitor’s intent to revisit and recommend. Tourism Geographies, 18(2), 194–212. https://doi.org/10.1080/14616688.2015.1124446
Petrick, J. F. (2004). The roles of quality, value and satisfaction in predicting cruise passengers’ behavioral intentions. Journal of Travel Research, 42(4), 397–407. https://doi.org/10.1177/0047287504263037
Prayag, G. (2013). Anatolia : An International Journal of Tourism and Image , Satisfaction and Loyalty — The Case of Cape Town. An International Journal of Tourism and Hospitality Research, 19(2), 37–41.
Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465–476. https://doi.org/10.1016/j.tourman.2010.03.014
Ramkissoon, H., Uysal, M., & Brown, K. (2011). Relationship between destination image and behavioral intentions of tourists to consume cultural attractions. Journal of Hospitality Marketing and Management, 20(5), 575–595. https://doi.org/10.1080/19368623.2011.570648
Ryu, K., Han, H., & Jang, S. S. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3), 416–432. https://doi.org/10.1108/09596111011035981
Saha, G. C., & Theingi. (2009). Service quality, satisfaction, and behavioural intentions: A study of low-cost airline carriers in Thailand. Managing Service Quality, 19(3), 350–372. https://doi.org/10.1108/09604520910955348
Sitanggang, D. A., Sunarti, S., & Pangestuti, E. (2020). Conceptual Paper Pengaruh Citra Destinasi , Nilai Pelanggan Terhadap. Jurnal Aplikasi Manajemen, 61–77.
Souiden, N., Ladhari, R., & Chiadmi, N. E. (2017). Destination personality and destination image. Journal of Hospitality and Tourism Management, 32(2017), 54–70. https://doi.org/10.1016/j.jhtm.2017.04.003
Stylos, N., Vassiliadis, C. A., Bellou, V., & Andronikidis, A. (2016). Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination. Tourism Management, 53, 40–60. https://doi.org/10.1016/j.tourman.2015.09.006
Wibowo, S. F., Sazali, A., & Kresnamurti R. P., A. (2016). the Influence of Destination Image and Tourist Satisfaction Toward Revisit Intention of Setu Babakan Betawi Cultural Village. JRMSI - Jurnal Riset Manajemen Sains Indonesia, 7(1), 136–156. https://doi.org/10.21009/jrmsi.007.1.08
Zeng, F., Hu, Z., Chen, R., & Yang, Z. (2009). Determinants of online service satisfaction and their impacts on behavioural intentions. Total Quality Management and Business Excellence, 20(9), 953–969. https://doi.org/10.1080/14783360903181719
Published
2023-05-31
How to Cite
Khusnul Khotimah, N., Indah Mustikowati, R., Nurdiana Nurfarida, I., & fakhruddin mudzakkir, M. (2023). Citra Destinasi terhadap Kepuasan Pengunjung dan Niat Rekomendasi. Jurnal Manajemen Dan Keuangan, 12(1), 164 - 177. https://doi.org/10.33059/jmk.v12i1.6687
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