Implementasi Penggunaan QRIS Terhadap Pengembangan Usaha Kafe Temurasa Dengan Analisis SWOT

Abstract

The implementation of QRIS at Temurasa Coffee & Eatery has not yet reached its full potential in supporting business development. The main obstacles include low digital payment literacy, limited infrastructure, and the absence of strategic analysis to comprehensively identify internal and external factors. This study aims to analyze the implementation of QRIS in business development using SWOT analysis as the basis for strategy formulation. The research employs a descriptive qualitative approach. Data were collected through observation, interviews, and documentation with informants, including the owner and employees. The analysis was conducted inductively by identifying strengths, weaknesses, opportunities, and threats. The results indicate that the strengths of QRIS lie in transaction convenience and the enhancement of a modern business image. However, weaknesses include dependence on internet connectivity and administrative costs. Opportunities consist of market expansion due to digitalization trends and government support, while threats involve technical risks and data security concerns. The SWOT analysis places Temurasa Coffee & Eatery in quadrant one, indicating a favorable condition for the company. Therefore, the recommended strategy is a growth strategy.The practical implications for management include the need to improve consumer education and strengthen digital infrastructure to maximize the potential of cashless payments. By optimizing technology, the café can enhance competitiveness and business sustainability in a competitive digital economy. This study also serves as a relevant reference for future research on the adaptation of financial technology.