Keterkaitan Halal Knowledge, Halal Awareness, Halal Traceability dan Halal Purchase Intention pada Konsumen Tenun di Sumbar
Abstract
The study aims to analyze the influence of halal knowledge, halal awareness, and halal purchase intention, as well as halal traceability as moderating variables. This quantitative research used 150 respondents as samples selected purposively, namely weaving consumers in West Sumatra who understand information about halal weaving. Data was collected using a Google Form questionnaire using a 5-point Likert scale, and analyzed using SEM-PLS. The findings obtained are that halal knowledge has a significant positive effect on halal awareness; halal awareness has a significant positive effect on both halal traceability and halal purchase intention; and, halal traceability has a significant positive effect on halal purchase intention. Finally, halal traceability has been proven to fail to moderate the influence of halal awareness on halal purchase intention.
References
Afendi, A. (2020). The effect of halal certification, halal awareness and product knowledge on purchase decisions for halal fashion products. Journal of Digital Marketing and Halal Industry, 2(2), 145-154. https://doi.org/10.21580/jdmhi.2020.2.2.6160.
Alma, B. (2018). Manajemen pemasaran dan pemasaran jasa. Alfabeta.
Amarul, A., Sukirno, S., & Kurnia, D. (2019). Understanding the awareness of the importance of halal labels to business actors based on range of long business variations. Business and Management Research, 8(1), 17-21. https://doi.org/10.5430/bmr.v8n1p17.
Bashir, A. M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998–2015. https://doi.org/10.1108/BFJ-01-2019-0011.
Basri, Y. Z., & Kurniawati, F. (2019). Effect of religiosity and halal awareness on purchase intention moderated by halal certification. KnE Social Sciences, 592–607. https://doi.org/10.18502/kss.v3i26.5403.
Briliana, V., & Mursito, N. (2017). Exploring antecedents and consequences of Indonesian Muslim youths’ attitude towards halal cosmetic products: A case study in Jakarta. Asia Pacific Management Review, 22(4), 176–184. https://doi.org/10.1016/j.apmrv.2017.07.012.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203.
Jannah, S. M., & Al-Banna, H. (2021). Halal awareness and halal traceability: Muslim consumers’ and entrepreneurs’ perspectives. Journal of Islamic Monetary Economics and Finance, 7(2), 285–316. https://doi.org/10.21098/jimf.v7i2.1328.
Juliana, J., Rizaldi, M. W., Al-Adawiyah, R. A., & Marlina, R. (2022). Halal awareness: Pengaruhnya terhadap keputusan pembelian konsumen Shopee dengan religiositas sebagai variabel moderasi. Coopetition: Jurnal Ilmiah Manajemen, 13(2), 169–180. https://doi.org/10.32670/coopetition.v13i2.1423.
Kamarulzaman, N. H., Muhamad, N. A., & Nawi, N. M. (2022). An investigation of adoption intention of halal traceability system among food SMEs. Journal of Islamic Marketing, 13(9), 1872–1900. https://doi.org/10.1108/JIMA-11-2020-0349.
Khan, S., Haleem, A., Khan, M. I., Abidi, M. H., & Al-Ahmari, A. (2018). Implementing traceability systems in specific supply chain management (SCM) through critical success factors (CSFs). Sustainability (Switzerland), 10(1), 1-26. https://doi.org/10.3390/su10010204.
Mauludin, M. S., Saputra, A. D., Sari, A. Z., & Munawaroh, I. (2022). Analisis perilaku konsumen dalam transaksi di e-commerce. Proceedings of Islamic Economics, Business, and Philanthropy, 1(1), 108-123. https://jurnalfebi.iainkediri.ac.id/index.php/proceedingsAnalisis.
Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220.
Ramadania, Putri, E. O., & Juniwati. (2018). Intention toward halal and organic food: Awareness for natural content, religiosity, and knowledge context. KnE Social Sciences, 3(10), 801-810. https://doi.org/10.18502/kss.v3i10.3425.
Rashid, N. A., & Bojei, J. (2019). The relationship between halal traceability system adoption and environmental factors on halal food supply chain integrity in Malaysia. Journal of Islamic Marketing, 11(1), 117–142. https://doi.org/10.1108/JIMA-01-2018-0016.
Sekaran, U., & Bougie, R. (2017). Metode penelitian untuk bisnis: Pendekatan membangun Keterampilan. John Wiley & Sons.
Septiani, D., & Ridlwan, A. A. (2020). The effects of halal certification and halal awareness on purchase intention of halal food products in Indonesia. HUNAFA: Jurnal Studia Islamika, 2(2), 55–60. https://doi.org/10.24239/jsi.v16i1.538.111-141.
Tonda, F., Hanif, M. R., & Tyas, T. S. N. (2022). Literature review determinasi perilaku konsumen: kebudayaan, sosial dan pribadi. Jurnal Manajemen Pendidikan dan Ilmu Sosial, 3(2), 509-519. https://doi.org/10.38035/jmpis.v3i2.
Triana, U. (2021). Pengaruh sertifikasi halal, kesadaran halal, bahan makanan, dan citra merek produk terhadap minat beli produk makanan halal (Studi kasus mahasiswa Muslim di Malang). Jurnal Ilmiah Mahasiswa FEB, 9(2), 1-14. https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/7711.
Vristiyana, V. M. (2019). Pengaruh religiusitas dan pengetahuan produk halal terhadap penilaian produk halal dan minat pembelian produk halal (Studi kasus pada industri makanan). Jurnal Ekonomi Dan Bisnis, 20(1), 85-100. https://doi.org/10.30659/ekobis.20.1.85-100.
Zakaria, Z., Majid, M. D. A., Ahmad, Z., Jusoh, Z., & Zakaria, N. Z. (2018). Influence of halal certification on customers’ purchase intention. Journal of Fundamental and Applied Sciences, 9(5S), 772-787. https://doi.org/10.4314/jfas.v9i5s.55.
Copyright (c) 2024 Ratni Prima Lita
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
