Analisis Rantai Nilai dan Strategi Hilirisasi Produk Unggulan UMKM di Desa Wisata Kampung Tajur Purwakarta
Abstract
This study aims to develop a value chain analysis (VCA) model as a basis for formulating downstreaming strategies for micro, small, and medium-sized enterprises (MSMEs) in the tourism village of Kampung Tajur, Purwakarta. The study employed a descriptive-analytical approach using a case study method of 12 MSMEs. The analysis was conducted by mapping nine value chain activities, applying Likert-scale assessments, analyzing Hayami value added, marketing margins, the location quotient (LQ), and the exponential comparison method (MPE). The results show an average VCA score of 2.53, with seven dimensions identified as bottlenecks, particularly technology and innovation (2.07), procurement and networking (2.13), and outbound logistics (2.33). The culinary sector was identified as a leading sector, with an LQ of 3.75, while woven crafts were prioritized for downstreaming based on the MPE results. The study produces a conceptual VCA–downstreaming model at technology readiness level (TRL) 3 as a basis for developing MSME downstreaming strategies based on local tourism potential.
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