ANALYSIS OF CONCEPT 3A IN TOURISM DEVELOPMENT (CASE STUDY: DUSUN IV, DESA DENAI LAMA, KAB. DELI SERDANG)

ANALISIS KONSEP 3A DALAM PENGEMBANGAN PARIWISATA (STUDI KASUS: DUSUN IV, DESA DENAI LAMA, KAB. DELI SERDANG)

  • Dafa Rizky Prayoga Universitas Negeri Medan
  • Afiaty Zata Dini Jurusan Pendidikan Geografi, Fakultas Ilmu Sosial, Universitas Negeri Medan
  • Lara Anjelita Tarigan Jurusan Pendidikan Geografi, Fakultas Ilmu Sosial, Universitas Negeri Medan
  • Putri Andiana Sari Jurusan Pendidikan Geografi, Fakultas Ilmu Sosial, Universitas Negeri Medan
  • Darwin P. Lubis Jurusan Pendidikan Geografi, Fakultas Ilmu Sosial, Universitas Negeri Medan
  • Sendi Permana Jurusan Pendidikan Geografi, Fakultas Ilmu Sosial, Universitas Negeri Medan
DOI: https://doi.org/10.33059/jsg.v5i2.5545
Keywords: Agrotourism, Paloh Naga, 3A Concept, SWOT Analysis, Denai Lama Village

Abstract

The research is based on the world of tourism which is developing very rapidly. In the midst of a pandemic and a slowing economy, the Denai Lama Tourism Village is here to be one of the options for a just tourism village, which provides economic movement for the community and opens the widest possible job opportunities, and as much as possible. This study aims to analyze the 3A concept and conclude the SWOT concept in tourism development in Hamlet IV, Denai Lama Village, Kab. Deli Serdang This research uses a qualitative-descriptive approach. The informant in this study was the Head of Hamlet IV, namely Mr. Sucipto. This study uses field observations, interviews, and literature studies. The analytical technique used is the Miles and Herberman interactive analysis model and SWOT analysis. The results found are the existence of Paloh Naga Agrotourism in Hamlet IV, Denai Lama Village, which has become a tourism icon in this area. There are a number of other supporting tourism objects with great potential. However, there are still some obstacles that become obstacles in the development of this tourist area. With the existence of alternative tourism development strategies, it can help the development of this area to be more advanced and fulfill all the things needed.

Published
2022-06-30
How to Cite
Dafa Rizky Prayoga, Dini, A. Z., Tarigan, L. A., Sari, P. A., Lubis, D. P., & Permana, S. (2022). ANALYSIS OF CONCEPT 3A IN TOURISM DEVELOPMENT (CASE STUDY: DUSUN IV, DESA DENAI LAMA, KAB. DELI SERDANG). Jurnal Samudra Geografi, 5(2), 114 - 126. https://doi.org/10.33059/jsg.v5i2.5545
Issue
Vol 5 No 2 (2022)
Section
Research Article

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