ANALISIS POTENSI USAHA PETERNAKAN SAPI POTONG RAKYAT DI KECAMATAN HAMPARAN PERAK KABUPATEN DELI SERDANG
Analysis of the Business Potential of Cattle Farming for Local People in Hamparan Perak District, Deli Serdang Regency
Abstract
This study aims to analyze the potential of smallholder beef cattle farming in Klambir V Kebun Village, Hamparan Perak District, Deli Serdang Regency. The study was conducted in May–June 2024 using a mixed methods approach. Data were obtained through observation, interviews, and questionnaires with beef cattle farmers, as well as secondary data from relevant agencies. Data analysis was performed using SWOT analysis through the preparation of IFAS and EFAS matrices. The results showed that the IFAS value was 3.42 and the EFAS value was 3.22, indicating that the internal conditions of the business were strong and the external environment was relatively supportive. The main strengths of the business include its strategic location, farming experience, availability of local labor, ownership of its own barn land, and social relationships between farmers. Meanwhile, the main opportunities come from the availability of forage and agricultural waste and the increasing demand for beef cattle. Based on the SWOT matrix mapping, the smallholder beef cattle farming business is in Quadrant I (aggressive strategy), which indicates that the business has good potential for sustainable development.
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