Optimising Car Free Days As A Platform For The Local Economy To Boost The Growth Of SMES In Banda Aceh

Abstract

This study aims to analyze the role of Car Free Day (CFD) as a local economic space in boosting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Banda Aceh. The research uses a qualitative descriptive approach through observation, semi-structured interviews, and documentation. The study subjects consist of MSME actors who participate in CFD activities on Jalan Daud Beureueh, Banda Aceh. The results show that CFD contributes positively to increased sales turnover, expanded customer networks, and the creation of alternative market opportunities for local MSMEs. However, there are still several challenges such as limited selling space, lack of supporting facilities, and low utilization of digital marketing. MSME actors who implement product innovations and promotions through social media tend to have better competitiveness compared to those who rely only on direct sales. This research concludes that CFD has great potential as a driver of the local economy, but optimization efforts are needed through government support, spatial planning, and strengthening digitalization strategies so that the growth of MSMEs can continue sustainably.