LOCAL COMMUNITY PERCEPTIONS OF TOURISM DEVELOPMENT IN SEMANGAT GUNUNG TOURISM VILLAGE, KARO REGENCY

Elyrida Br Sembiring; Darwin Parlaungan Lubis

doi:10.33059/jsg.v9i2.14972

Elyrida Br Sembiring Universitas Negeri Medan
Darwin Parlaungan Lubis Universitas Negeri Medan

DOI: https://doi.org/10.33059/jsg.v9i2.14972

Keywords: Community Perception, Tourism Village, Tourism Development, Sustainable Tourism

Abstract

This study aims to analyze local community perceptions of tourism development in Semangat Gunung Tourism Village, Merdeka Subdistrict, Karo Regency, based on economic, socio-cultural, environmental, infrastructure, and institutional aspects. A descriptive quantitative approach with a survey method was employed, involving 96 heads of households as the total sample. Data were collected through questionnaires, interviews, observation, and documentation, then analyzed descriptively using a Likert scale. The results show that community perception falls into the positive category, with an average score of 78.95%. The economic aspect obtained the highest score (81.75%), followed by infrastructure (81.50%), institutional (78.50%), socio-cultural (78.25%), and environmental aspects (74.75%). The community perceives the greatest benefits in income growth and infrastructure development, while waste management still requires further attention.